Top 5 Fashion Games in Netherlands Q2 2024 Performance Overview

In Q2 2024, the fashion gaming landscape in the Netherlands saw some interesting trends across the top five applications. Here's a detailed look at the performance metrics for Project Makeover, Covet Fashion: Dress Up Game, SuitU: Fashion Avatar Dress UP, Match Villa™: Makeup ASMR, and Love Nikki-Dress UP Queen.

Project Makeover saw a steady increase in weekly revenue, peaking at approximately $18.3K in the week of June 10. Weekly downloads showed a significant rise mid-quarter, reaching 3.6K in early June, while weekly active users increased from 53.6K at the beginning of April to 62K by June 3.

For Covet Fashion: Dress Up Game, weekly revenue experienced fluctuations, with a notable peak of $3.7K in mid-May. However, weekly downloads remained relatively low, with a slight increase to 52 downloads in late May. The number of active users gradually declined from 867 in early April to 685 by the end of June.

SuitU: Fashion Avatar Dress UP showed consistent weekly revenue, peaking at $2.6K in late April. Downloads peaked at 532 in the week of May 20, and active users exhibited a steady increase, reaching 6.2K by the end of June.

Match Villa™: Makeup ASMR had a strong start in April with weekly downloads peaking at 1K in the second week. However, downloads significantly dropped to double digits by late June. Weekly revenue remained steady, peaking at $2.1K in early May, while active users hovered around 2K throughout the quarter.

Lastly, Love Nikki-Dress UP Queen experienced a peak in weekly revenue at $2.1K in mid-April. Downloads and active users remained relatively stable, with downloads peaking at 52 in mid-June and active users fluctuating around the 700 mark.

For more detailed insights and data, visit Sensor Tower's platform.